Rafael
Mendes
- Origin
- Porto
- Company
- TidewaterVP Product
- Speaking
- 3 sessionsDay 1 & 3
Objective
Unpack the four pricing experiments that doubled expansion revenue — and the two that nearly sank the quarter.
Rafael grew Tidewater's logistics platform from 12 to 900 enterprise customers. He writes a weekly letter on pricing and packaging read by 28,000 product people.
Experience — is the best practice.Watch now
At Overture 2027
Rafael's sessions
10:00– 10:40
Main StageHall 1 · Ground
Four pricing experiments, two near-disasters and the spreadsheet that holds Tidewater's packaging together.
- Designing a good-better-best ladder
- When to run price tests (and when not to)
- Communicating price changes to existing customers
Main Stage, Hall 1 · Ground · 1800 seats
14:30– 15:20
Studio TejoHall 2 · Ground
11:15– 11:55
Main StageHall 1 · Ground
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