Hana
Sato
- Origin
- Tokyo
- Company
- Northwind MobilityPrincipal Researcher
- Speaking
- 3 sessionsDay 1 & 2 & 3
Objective
Prove that a two-person research team can change company strategy — with the exact rituals and artefacts they use.
Hana has run more than 1,400 interviews with commuters, drivers and city planners. Her team's research reshaped how three cities price their bike-share networks.
Experience — is the best practice.Watch now
At Overture 2027
Hana's sessions
16:00– 16:45
Main StageHall 1 · Ground
How a two-person research team changed company strategy — with the rituals and artefacts they rely on.
- Writing findings for executives
- The one-page research brief
- Building a research repository people use
Main Stage, Hall 1 · Ground · 1800 seats
11:15– 12:45
The WorkshopAnnex · Level 1
14:00– 14:50
Main StageHall 1 · Ground
Also on stage
Other speakers
Day 1 · 10:00 · Main Stage
Pricing is product
Rafael Mendes
VP Product, Tidewater
Day 1 · 13:30 · Main Stage
Shipping weekly in regulated land
Elena Varga
Chief Product Officer, Monolith Health
Day 1 · 09:00 · Main Stage
Opening keynote: Systems that say no
Amara Okonjo
Head of Design, Fieldnote
Day 1 · 11:00 · Studio Tejo
Brands that age well
Sofia Brandt
Design Director, Kiln Studio