Linnea
Holm
- Origin
- Stockholm
- Company
- Holm & AshBrand Strategist
- Speaking
- 2 sessionsDay 2 & 3
Objective
Run a 30-minute positioning sprint on stage with a real product team and the audience as the market.
Linnea helps software companies find words for what they do. Her positioning sprints have renamed four unicorns and talked at least one out of a rebrand.
Experience — is the best practice.Watch now
At Overture 2027
Linnea's sessions
13:15– 13:55
Main StageHall 1 · Ground
Linnea repositions a real product in 30 minutes, with the audience voting as the market.
- The positioning canvas
- Testing messages with five people
- Killing jargon in your homepage
Main Stage, Hall 1 · Ground · 1800 seats
15:15– 16:00
Main StageHall 1 · Ground
Also on stage
Other speakers
Day 1 · 11:00 · Studio Alfama
What investors see in your demo
Priya Natarajan
Partner, Ember Ventures
Day 1 · 14:30 · Studio Tejo
Panel: the shrinking product team
Daniel Okafor
General Manager, Lumen Payments
Day 1 · 09:00 · Main Stage
Opening keynote: Systems that say no
Amara Okonjo
Head of Design, Fieldnote
Day 1 · 10:00 · Main Stage
Pricing is product
Rafael Mendes
VP Product, Tidewater