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Pocket · Mobile
A savings app that feels like a nudge, not a lecture
Redesigning savings goals for a neobank with 3M customers, from first deposit to habit.
Role
Lead product designer
Client
Pocket Bank
Timeline
7 months · 2026
Team
2 designers, 6 engineers, 1 PM
The problem
Most customers created a savings goal and never touched it again. Research showed the goal screen felt like a spreadsheet: targets, percentages and red warnings when you fell behind.
Process
- Interviewed 24 customers who had abandoned goals and mapped the moments they gave up.
- Prototyped three models: round-ups, weekly rituals and shared goals with a partner.
- Tested the weekly ritual with 2,000 customers before rolling it out to everyone.
Outcome
Goals now start with a single weekly amount and a friendly check-in every Sunday. Falling behind shows a gentle catch-up option instead of a warning.
- Active goals after 90 days
- +62%
- App Store rating
- 4.8
- Support tickets on savings
- −35%