About

Designer, systems nerd, occasional potter.

I’m Inès, a product designer based in Barcelona. I started in print, fell for interfaces at my first start-up, and have spent the last nine years designing products used by millions.

I like problems that are a little messy: new products with no patterns yet, or old ones with too many. My best work happens close to engineers, with real data and a prototype on the table by the end of week one.

--:-- in Barcelona
Inès Vidal

Weekend clay

Reading

The Shape of Design, Frank Chimero

Learning

Rive state machines

Listening

Late-night flamenco guitar

Experience

Nine years, four teams

  1. 2024 — Now

    Independent product designer · Self-employed

    Working with start-ups and scale-ups on product and systems.

  2. 2022 — 2024

    Design systems lead · Kinda Health

    Built and led the shared system across four product teams.

  3. 2019 — 2022

    Senior product designer · Atlas Travel

    Owned group planning and payments, from research to launch.

  4. 2017 — 2019

    Product designer · Ledger Cloud

    Reporting, onboarding and the first version of the design system.

Services

Ways we can work together

  • Product design

    End-to-end flows, from research to polished UI, shipped with your engineers.

  • Design systems

    Tokens, components and docs that scale across teams without slowing them down.

  • Prototyping

    Clickable, animated prototypes to test ideas before anyone writes production code.

  • Workshops

    Kick-offs and design sprints that turn a fuzzy brief into a plan everyone agrees on.

Toolkit

FigmaFramerProtopieRiveLinearNotionReactTailwind