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Loop · Mobile
A fitness app for people who hate fitness apps
Zero-to-one design for a start-up built around ten-minute movement breaks.
Role
Product designer
Client
Loop
Timeline
4 months · 2024
Team
Founding team of 5
The problem
Loop’s founders wanted to reach people put off by streaks, leaderboards and before-and-after photos.
Process
- Designed the brand and product together over six weekly sprints.
- Replaced streaks with a ‘good week’ summary that forgives missed days.
- Shipped a watch companion that starts a session with one tap.
Outcome
Loop launched with a calm, playful product and raised its seed round on the strength of early retention.
- Week-8 retention
- 41%
- Round closed
- Seed
- Health & Fitness, ES
- Top 10