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Independent design studio
Design partner for brands that plan to grow.
- Discover
- Design
- Develop
Brand identity, product design and websites for startups and category leaders.
product teams
- Ledgerly
- Northfold
- Pennant
- Veyra
- Brightpath
- Quillstone
- Tessera
- Oakridge
Who we are
We build brands and products that earn attention — and keep it long after launch day.
By the numbers
- Launches shipped
- 140+
- Years independent
- 11
- Clients who return
- 94%
- Median conversion lift
- 2.8×
Launches shipped
Brands, products and sites taken from first sketch to live.
Years independent
No holding company. Just senior people who still do the work.
Clients who return
Most of our work comes from teams we have worked with before.
Median conversion lift
Measured across redesigns we ran experiments on in 2025.
Services
Our
services
Four ways to work with us. Most projects mix two or three — we staff them with the same senior team from kickoff to launch.
6–10 weeksNaming, strategy and a visual system that holds up from favicon to billboard — with the guidelines to keep it that way.
- Positioning & naming
- Logo & type system
- Motion principles
- Brand guidelines
Selected work
Recent launches
Kind words
“Kestrel treated our rebrand like their own company was on the line. Six months later our demo requests are up 3.4× and nobody on the team wants to go back.”
Priya Raman
CMO, Ledgerly
“They shipped a design system our engineers genuinely prefer to the one they built themselves. That has never happened before.”
Daniel Reyes
VP Engineering, Pennant