Fjelde
Quiet skincare for loud weather
Refillable packaging and a restrained identity for a Nordic skincare line.
- Client
- Fjelde
- Year
- 2025
- Scope
- PackagingIdentity
- Team
The challenge
Fjelde wanted to move to refills without making customers feel they were buying a downgrade. The brand had to feel premium in glass and just as premium in a pouch.
What we did
One typographic system spans both formats, with the refill pouch treated as a hero object rather than an afterthought. A pale mint ties the range together and prints cleanly on recycled stock.
- Refill adoption
- 61%
- Plastic per order
- −52%
- Design awards
- 3
“The refill pouch was the brief we were most nervous about. It became the product customers post about.”
Elin FjeldeCEO, FjeldeNext project
Loom Hotels
