Loom Hotels
A hotel group that feels like a guest house
Naming, story and a booking site for five small hotels under one roof.
- Client
- Loom Hotels
- Year
- 2025
- Scope
- StrategyDigital
- Team
The challenge
Five independent hotels merged and needed a shared name without losing what made each one loved. Guests should feel the family resemblance, never the corporation.
What we did
We named the group Loom — many threads, one cloth — and gave each hotel its own colour thread inside a common system. The site leads with rooms and neighbourhoods instead of amenities.
- Direct bookings
- +28%
- Hotels unified
- 5
- Guest rating
- 4.8
Next project
Kanto Tea
